Applied AI / 04
Generative AI Development
LLM-powered applications for drafting, summarisation, analysis and business-specific assistance.
Let’s discuss this capability ↗︎Turn a blank page into a useful first draft.
Generative AI can help people create, summarise and transform content within an existing workflow. The product work lies in supplying the right context, presenting useful controls and making review straightforward. We focus on a defined audience and content type, with an agreed standard for accuracy, tone and completeness rather than treating fluent output as a finished result.
Draft a customer proposal
Illustrative engagement
The challenge
Sales specialists repeatedly assemble first drafts from approved service descriptions and a customer brief.
Our approach
Build a structured drafting flow that asks for missing requirements, uses approved material and separates supplied facts from assumptions. Let reviewers edit each section and retain the final approved version.
How it helps
A reusable starting point can reduce repetitive composition while preserving expert judgement. Track editing effort and factual corrections, not simply the number of generated words.
Explore delivery guidance & success measures
Build it thoughtfully
- Keep approved reference material versioned and distinguish it from user-provided instructions.
- Design review and revision into the interface, including a clear way to reject an unsuitable draft.
Know what good looks like
- Draft usefulness: reviewer acceptance and the extent of required rewriting.
- Content quality: unsupported statements, omitted requirements and consistency with the brief.
Can generated content be published automatically?
That depends on the use case and agreed controls. Begin with reviewed drafts when factual accuracy, customer commitments or brand language matter; automate publication only after a separate acceptance decision.